![]() Not our top selling series in units sold due to the price point, but sales are quite steady and growing. Terry Bissette: They are stable and sales are a constant. They’re willing to save up to build their “dream kit.” Our independent dealer network has broken records this year and they know how to service the “dream kit” customer. ![]() ![]() With so many shell configurations now available, customers can sonically customize their sets, as well visually personalize them. Drummers can choose from our high-quality Performance Series production sets at an exceptional value, or go custom and sky’s the limit! I think we have a very unique value proposition as compared to our boutique competitors. We’re fortunate to enjoy market share at this price point, and we have a breadth of product produced at our California facility that would be considered high-end. Scott Donnell: This a relative question at DW. How are sales of truly upper-tier, high-end drum sets doing for your brand, compared to this same time in 2017? MMR checks in with representatives from five major players in the design and production of high-end drum sets to learn about trends in that market segment, technical innovations, and the strategies of successful dealers who do particularly well with these instruments…
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